Mastering is about taking that finished mix and making sure it sounds polished, balanced, and consistent everywhere it’s played. We ensure your audio will translate to all audio outlets whether they’re cheap headphones or a high quality rig.

1. Tone balancing – adjusting EQ so the track isn’t too boomy, harsh, or dull.

1. Dynamics – using compression/limiting so it feels punchy and alive, not flat or too quiet.

2. Stereo imaging – making sure the width feels natural and nothing disappears when played in mono (like on some club systems or phones).

3. Loudness – getting it to an appropriate level for streaming, radio, vinyl, etc.

4. Consistency – making sure all songs on an EP or album flow together smoothly in volume, tone, and spacing.

5. Final formats – delivering high-quality WAV/AIFF files, MP3s, or special pre-masters for CD, vinyl, or streaming platforms.

As of today, AI tools can deliver a decent master. However AI will not deliver a final product that is completely tailored to your unique audio.

These systems work by analysing thousands of commercial audio tracks to spot patterns and learn how the mastering took place for pre-existing tracks. The AI then replicates these processes.

Also when working with audio that is unusual, the AI will struggle to categorise your audio into a particular genre, resulting in a lot of guess work and (in turn) an sub-standard master.

You can’t polish a turd!